Olena Square Collection

"BLACK SQUARE” Kasimir Malevich
“A tribute to Ukrainian avant-garde”

 For Olena Square, the designer found inspiration from the works of Kazimir Malevich, the Polish- Ukrainian avant-garde artist and art theorist, whose pioneering work and writing had a profound influence on the development of non-objective art ,or abstract art, in the 20th century. In particular his Black Square painting of 1915, a black square on white, represented the most radically abstract painting known at that time.

Shopaholic in New York

“A gift for the idealistic”

 First in the Olena Square collection is Shopaholic in New York. The name derived from the designer’s passion for shopping and Shopaholic; a series of novels written by the UK author Sophie Kinsella. The books follow protagonist Rebecca Bloomwood, an idealistic, but intelligent and hard-working financial journalist through her adventures in shopping and life.  This classical style, through its association with Malevich’s Black Square, in this instance a canvas square, combined with artisanal craftsmanship provides modern functionality through the provision of a small leather pouch to hold your valuables, which can also be used as separate accessory.

Olena Square²

“Formular counts”

For Olena Square² the second creation in the Olena Square collection, the designer continues her relationship with Malevich’s Black Square, but explores the symbiosis between Malevich and other Ukrainian artists. The distinctive intricate embroidery on the front of the design depicts the famous Ballerina “Lenochka” originally created Oksana Zhnikrup, the Ukrainian ceramicist, whose works are held in the collection of the National Folk Decorative Art Museum, Kyiv, Ukraine. The sculpture “Seated Ballerina” by Jeff Koons, the American Artist, is closely inspired by her ceramic works of ballet dancers such as Ballerina Lenochka. The inflated sculpture in NYC’s Rockefeller center that towered 45 feet high, peering down at visitors to the popular tourist destination in Midtown Manhattan in 2017 was based on Zhnikrup’ s small porcelain figurine “Lenochka’. Koon’s sculpture acted as a contemporary iteration of the goddess Venus and symbolizes notions of beauty and connectivity. The word “Lenochka’ is a Ukrainian form of endearment for the girl’s name “Olena”.  The symbolic connectivity between Olena Square² is through the Ballerina “Lenochka” (Olena) and the designers arithmetical mindset, as through formular, Olena x Olena equals Olena Square.

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